Final Logo

For my final logo, I decided to focus on simplicity, and factors that I edited easily for the final draft. I focused on the colors again for this project and utilizing the orange and black as that is Amazon’s color scheme. I also experimented with the shape/size of the text as well as the line segment tool, and arc tool to create the shapes needed for this logo. 
 
I also chose the font rockwell with a stroke point of 8 to maximize the fill and create a bold easy to read type. Since we are focusing on scalability, and simplicity for this logo project, I decided to make it very clear, simple, and a change from silom in my draft as it fit well with the duplicated arrow design.
 
For the arrows I thought it was a cool idea to lead the reader to each word, as well as evoking the smile logo that Amazon employs. It also works in a colorless version and can adapt to any color scheme as it is very simple and clear. The adaptability of the piece allows immense creativity, and broad scope of application in various contexts. I duplicated this in the final version to create a more coherent piece.
 
The tutorials offered a lot of inspiration, and the pencil and banner ones were the most useful in the creation of the final version, along with my peer’s drafts.
 
For the final I experimented with a lot more of the opacity/blending of colors to create a more striking logo. Also, I focused on what the feedback on the logo is and I implemented a lot of the suggestions, such as increasing the size of the font overall, and utilizing some opacity/blending. I changed the background from just a square to a circle with a square as the base layer. I edited the gradient to create and emphasize the “full circle” effect I was going for in this logo. 
 
I took some inspiration from luxury designer brands such as Dior and Chanel’s logos as they are simple, clean, and display that clearly. I also from my initial sketches, realized adding the arrows added a lot to the composition, as it takes the readers on a journey not only to each of the words, but on my journey as well transitioning out of operations to a sales/advertising/marketing role. I think that this final version and the changes made emphasize the effect I was going for, whilst also being more in depth, and coherent than the draft version.
 
Illustrator was very interesting, and my computer had some difficulty running it a few times, but I enjoyed learning more about the program overall and I am pleased with the results.